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How Sojournlist Works

How Our Site Works:

  1. Create a profile. Don’t worry; we have less than zero interest in monetizing or selling your data or tracking your behavior.
  2. If you like a blog post, add it to your bucket list. If you visit the place on your bucket list, remove it. You’ll earn points and achievements that will be useful in a variety of ways as we continue to grow.
  3. If you are interested in a topic and we don’t currently have content related to it, add it to your bucket list. The Bucket List tells us what you are interested in, and we can work towards getting what interests you.
  4. Within the profiles, you can submit articles. We receive it, look it over, edit it, and we’ll publish it. If it needs significant amounts of work, we’ll send it back with suggestions, and work with you in finding ways to improve it to ensure it gets published. There are no interviews, no prerequisites, no minimum qualifications, we have contributors that are single mothers who enjoy reading, and we have contributors that are professional Travel Writers. Everyone is welcome. To date, we’ve turned down four articles, two for plagiarism, one for fabricated information, and regrettably one for inappropriateness, although it was well written, and the story should be told.
  5. Once you’ve submitted a handful of articles, or perhaps simply because we think you’re inspiring, we’ll build and host a free blog site for you. Like the one we made for Kathleen Walls called Highways & Byways. It doesn’t even have to be travel related.
  6. Here’s why you should join. When you are blogging by yourself, you bear the brunt of all the costs and work of blogging. Let’s say the result is a single view a day. Perhaps, you join forces with another blogger, who also gets a single unique view a day. Now you both get two. Maybe you add another blogger and another blogger and another blogger and another blogger, and very quickly, you realize your articles are getting hundreds of views, and the site is getting tens of thousands of views. You create a union of bloggers freely helping other bloggers.
  7. At a certain point, the numbers of bloggers submitting content, the amount of content, and the sheer amount of page views the site gets, shows up on the radar of advertisers.
  8. We provide 75 percent of those funds back to the writers.
  9. We use our profile revenue to subsidize expanding into other forms of media to more effectively support our contributors means of supporting themselves.
  10. We share our profits with our contributors treating contributions similarly to shares of stock in a company. We share profits at an increasingly increasing rate, which results in lower earnings for us. We will share our financials and cooperate with our writers in creating tools and resources to better serve them in serving their followers. These are a few of the controls we put in place to ensure we never lose sight of our mission.
Just some people out pretending to be people in a stock photo featuring people.

We operate off a few underlying assumptions.

  1. People are inherently good, they work hard, and they deserve fair treatment. Most companies tend to treat employees like an expense or a liability. They treat their customers like a piggy bank to be squeezed.
  2. Perception is as powerful as it is debilitating. By single-mindedly focusing on solving a problem, despite the risks, anyone can accomplish just about anything. It’s equally as important to recognize a lot of free advice is intentionally designed to be covertly anti-competitive. It’s a marketer’s version of sleight of hand.
  3. People distinctly remember feelings decades after they occurred. Have you ever remembered a moment in your past that resulted in feeling pride, or embarrassment, or even the hurt of being insulted decades after the event occurred? You probably remember winning the big game or the spelling bee, but you don’t recall the score or all the words you spelled correctly. You remember feeling embarrassed after tripping over your shoelaces in class and getting laughed at, but you don’t remember the teacher’s name or who was in the class. You remember your first heartbreak, even though you might not remember what events led up to it and maybe that memory causes your chest to tighten uncomfortably.
  4. People are struggling. In the U.S. alone, people are struggling with their student loan debt, their healthcare costs, they are underemployed, unemployed, underpaid, amongst a whole litany of other issues and it’s not getting better.
  5. People don’t like being spied on or tracked by advertisers. It’s inappropriate. It’s possible to get people to ask for advertisements, and it’s possible to do it positively.
If you direct your attention past the women doing whatever it is they are doing, you’ll notice what appears to be an image of a giant baby on a skyscraper in this stock photo.

Our Realizations:

  1. People remember feelings, but they do banner ads. Can you describe the last advertisement you saw on social media? The average number of clicks an ad gets is around 1 percent. Would you hop on a plane built by engineers whose planes catastrophically failed 99 percent of the time? Why do people treat banner ads as successful, knowing the above to be true?
  2. Publishers have created and been perpetuating an anti-competitive system as far back as 1909, in 2020, print and digital powerhouses have effectively used competitive game theory to effectively underpay writers, convolute and dissuade potential upstarts by convincing them to focus on ineffective, costly and time-consuming processes. Digital and print media, each in their unique ways, place great effort into fueling the perception that they are unreplaceable, despite strong evidence to the contrary.
  3. The concept of sponsored content is inherently dishonest. Walk down the street and stop any person and ask them to define it. Journalism is supposed to be ethical, but publishers regularly bury stories, have glaring conflicts of interest. When times get tough, those same publishers will relax their “Ethical guidelines” to court social media influencers with pay and benefits they don’t provide to their staff writers, all in the hopes that they can attract some of those influencers followers.
  4. Print Media isn’t failing because of the internet. It’s failing because of its rigid business structure, and its leader’s inability to adapt to changing cultural and technological dynamics. In other words, it’s easier to build a ship to sail across the ocean than it is to sail a sinking ship a mile to shore.
  5. The first people to adapt to the internet and its effects on business wound up replacing the people who failed to adapt. The first people to adapt to social media replaced the people who were the first to adapt to the internet. Those individuals are now firmly entrenched, and the industry is failing to see an increasingly dismal future, or if they see it, they lack the creativity or foresight to act on it resulting in an institutional paralysis.
  6. A Comorbid symptom of the broken advertising and marketing industry is the failure of businesses to act on the best interest of consumers and on the behalf of their employees. Did everyone seem to forget the pragmatic rationale Henry Ford used in justifying overpaying his employees? Consumers are increasingly struggling financially. Who is going to buy the product you’re advertising when those consumers are struggling to stay on top of their healthcare costs or student loans that will need repayment over 25 years, or the overvalued housing market?
This photo was taken by our editor, Abel Trevino. of what appears to be a bathtub in the middle of a hotel room. It is perhaps the second most perplexing photo on the site, second only to the giant skyscraper baby.

I’ve been paying attention to advertisements to various destinations across the U.S. and noticed a trend of residents complaining about not feeling safe due to the growing population of homeless people. It would seem to me that they might be more successful in increasing tourism if they focused on fixing the problems that keep the locals away – like homelessness.

Why do People love Ellen? She’s funny, but a lot of people are funny. Perhaps it’s because advertisers give her money to give to guests of her show, and she uses that money to help people in need. Has a single person in the advertising industry ever wondered, “If we need people to shop at our business, why don’t we simply use our budget to give people money to shop at our business?”

It’s not a rationale to walk down the street and hand people money, though. But how do you think a person who is struggling to stay on top of their finances would feel if they worked hard on something, and your business chose to reward them for their hard work? I’d bet eight months of twelve-hour days, and thousands of dollars spent on my site in lieu of earning an easy paycheck thumbing through a general ledger that they’d feel proud. What do proud people do? They remember being proud. They might not remember the details of their article, but they’ll remember who invested in them. Have you noticed how people who are proud of their accomplishments in their local cross-fit gym talk about those accomplishments? Ideally, wouldn’t you want to feel proud as an advertiser about the work you do?

 My idea may not work out for any number of reasons. I have years I can dedicate to it, but just in case it doesn’t work out, I hid a particular Rick Astley song somewhere on the site. At the very least, I spent the last eight months, creating the world’s most complex Rickroll.

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